Feature image: Ed Schipul/Flickr
Many businesses establish themselves with strong ethical principles, but committing to a wholly ethical business plan has its difficulties…
Launched in March 1984 in Toronto Canada, cosmetics company MAC categorise itself as the world’s leading professional makeup authority.
The brand is recognised for its unique celebration of diversity in regards to all ages, races and sexes, as well as their products the brand believes in being socially responsible for the image they project onto their consumers.
The brand is now in partnership with the Institute for In Vitro Sciences (IIVS), a non-profit research and testing laboratory dedicated in the advancement of non-animal methods.
MAC is a vital contributor in the movement to end global animal testing.
They state on the brand’s website: “MAC does not test on animals and we never ask others to test for us.”
However, the brand also states, “If a regulatory body demands it for its safety assessment, an exception can be made.”
In 2012, MAC recieved strong criticism from PETA (The People for the Ethical Treatment of Animals), who discovered the brand still pays for animal testing in China so that their products can be sold to consumers.
PETA have campaigned against the brand ever since and have even given examples of other makeup brands to choose instead of MAC on their website and social media platforms.
MAC have provided answers to this particular worry on their website reassuring that, “China is the only country that we are aware of that tests on animals as part of its assessment.”
“We use human volunteers and we conduct or commission in vitro (non-animal) testing.” They added. This does however, cast a large shadow on a brand celebrated for both its ethical and social responsibility principles.